In 1979, the cafe started covering its walls with rock and roll memorabilia which became an identifying tradition worldwide. This Rock and Roll genre brings an air of absolute fun and freedom. Consisting of hard rock fashion, leather and the color black, it drives to express the freedom of individuality and wholeness. The largest Hard Rock Cafe is in Orlando. Currently, there are 120 cafes in 40 countries worldwide. It belongs to the one of the most successful and noted companies worldwide. It strives to be one the best when it comes to experiencing music, dining, and fun all rolled into one. The demands of a Hard Cafe franchise are broad and very professionally acclaimed. It supports its league of uniqueness and adversity
By May 28 2009, Hard Rock international decided to conduct plans to open a 20,000 square feet, 500 seat HRC on Hollywood Boulevard in Los Angeles California. This new concept restaurant provides live concerts and a limited retail store. It covets more opportunities to would be dealers on that specified franchise basis. The Hard Rock charter allows for franchisees to create their own identity and has proven over the years that it is a company worth considering as it spreads quality services and entertainment to the world market.
Acquiring a franchise, allows you to participate in one of the most successful brands anywhere. It is over 120 cafes in 40 countries and therefore provides you a great exposure to the expanding customers base recently reaching 50 million a year with over 12 million logo items sold annually.
- 3-5 million total investment
- 5% royalties on food sales
- 10% royalties on all merchandise sales
Hard Rock Café offers assistance from sight location to marketing, consulting, development and advertising.
When it comes to merchandising, the cafe is sought around the globe by satisfied fans wanting to consistently visit your cafe. Over 40% of the company’s annual revenue comes from merchandising sales. An exclusive line of merchandising items for sale can be added to your restaurant revenue.
The Hard Rock family is composed of 7,000 staff worldwide. It was also awarded, most sophisticated staff training program in the industry, giving you confidence of reduced staff turnover, good quality staff recruitment and low cost self enhancement.
When looking to start any business it is important, particularly considering today’s market, that you look for specific ways to cut minimize or reduce overhead and risk. Any business is going to have risk, but it is important to have a full understanding of the amount of investment, startup cost and “ROI” (Return on Investment).